Kugeza ubu, e-ubucuruzi mu burasirazuba bwo hagati bwerekana umuvuduko witerambere. Raporo iherutse gusohoka hamwe n’akarere ka Dubai y'Amajyepfo y’ubucuruzi n’ikigo cy’ubushakashatsi ku isoko mpuzamahanga ku isi Euromonitor International, ngo isoko ry’ubucuruzi bwa e-bucuruzi mu burasirazuba bwo hagati mu 2023 rizaba miliyari 106.5 dirhamu y’Abarabu ($ 1 hafi 3.67 dirhamu ya UAE), kwiyongera. ya 11.8%. Biteganijwe ko izakomeza kwiyongera ku mwaka 11,6% mu myaka itanu iri imbere, ikazamuka igera kuri miliyari 183,6 muri 2028.
Inganda zifite amahirwe menshi yo kwiteza imbere
Nk’uko iyi raporo ibigaragaza, hari inzira eshanu zingenzi zigaragara mu iterambere ry’ubukungu bwa e-bucuruzi muri iki gihe mu burasirazuba bwo hagati, harimo no kwiyongera kwamamara ku bicuruzwa byo ku rubuga rwa interineti ndetse no ku murongo wa interineti, uburyo bwo kwishyura hakoreshejwe ikoranabuhanga butandukanye, telefoni zikoresha ubwenge zabaye inzira nyamukuru yo kugura kumurongo, sisitemu yabanyamuryango ba e-ubucuruzi bwurubuga rwa e-bucuruzi no gutanga ama coupons yagabanutse bigenda bigaragara, kandi imikorere yo gukwirakwiza ibikoresho yaratejwe imbere cyane.
Raporo yerekana ko abaturage barenze kimwe cya kabiri cy’abaturage bo mu burasirazuba bwo hagati bari munsi y’imyaka 30, ibyo bikaba bitanga umusingi ukomeye w’iterambere ryihuse ry’ubukungu bwa e-bucuruzi. Mu 2023, urwego rwa e-ubucuruzi rwo muri ako karere rwakusanyije miliyari 4 z'amadolari y'ishoramari n'amasezerano 580. Muri byo, Arabiya Sawudite, Leta zunze ubumwe z'Abarabu na Egiputa ni byo bigamije gushora imari.
Abashinzwe inganda bemeza ko iterambere ryihuse ry’ubucuruzi bwa e-bucuruzi mu burasirazuba bwo hagati biterwa n’impamvu nyinshi, zirimo kuba interineti yihuta cyane, gushyigikira politiki ikomeye, no gukomeza kunoza ibikorwa remezo by’ibikoresho. Kugeza ubu, usibye ibihangange bike, imbuga za e-ubucuruzi nyinshi mu burasirazuba bwo hagati ntabwo ari nini, kandi ibihugu byo mu karere birashyira ingufu mu buryo butandukanye kugira ngo biteze imbere iterambere n’iterambere ry’ibicuruzwa bito n'ibiciriritse bikoresha interineti.
Ahmed Hezaha, umuyobozi bireba ikigo mpuzamahanga gishinzwe ubujyanama Deloitte, yavuze ko ingeso z’abaguzi, imiterere y’ubucuruzi ndetse n’ubukungu mu burasirazuba bwo hagati byihutisha impinduka, bigatuma ubukungu bwa e-bucuruzi bwiyongera cyane. Ubukungu bwa e-ubucuruzi bwakarere bufite amahirwe menshi yo kwiteza imbere no guhanga udushya, kandi buzagira uruhare runini muguhindura imibare, kuvugurura ubucuruzi bwiburasirazuba bwo hagati, gucuruza, no gutangiza imiterere.
Ibihugu byinshi byashyizeho politiki yo gushyigikira
Ubukungu bwa e-ubucuruzi bwagize 3,6% gusa by’ibicuruzwa byose byagurishijwe mu burasirazuba bwo hagati, muri byo Arabiya Sawudite na UAE bingana na 11.4% na 7.3%, ibyo bikaba bikiri inyuma cyane ku kigereranyo cya 21.9%. Ibi bivuze kandi ko hari umwanya munini wo kuzamura ubukungu bwa e-bucuruzi mu karere. Muri gahunda yo guhindura ubukungu bwa digitale, ibihugu byo muburasirazuba bwo hagati byafashe ingamba zo kuzamura ubukungu bwa e-ubucuruzi nkicyerekezo cyingenzi.
“Icyerekezo 2030 ″” cyo muri Arabiya Sawudite cyerekana “gahunda yo guhindura igihugu”, izateza imbere e-ubucuruzi nk'inzira y'ingenzi yo gutandukanya ubukungu. Muri 2019, ubwami bwatoye itegeko rya e-ubucuruzi kandi rishyiraho komite ishinzwe ubucuruzi bwa e-bucuruzi, ritangiza ibikorwa 39 byo kugenzura no gushyigikira ubucuruzi bwa e-bucuruzi. Mu 2021, Banki Nkuru ya Arabiya Sawudite yemeje serivisi ya mbere y’ubwishingizi ku itangwa rya e-bucuruzi. Mu 2022, Minisiteri y’ubucuruzi yo muri Arabiya Sawudite yatanze impushya zo gukora e-ubucuruzi zirenga 30.000.
Umuryango w'abibumbye wateguye ingamba za guverinoma ya Digitale 2025 kugira ngo ukomeze kunoza imiyoboro n’ibikorwa remezo bya digitale, kandi utangiza ihuriro rya Leta ryunze ubumwe rya Digital Digital platform nk'urwego rwa leta rwifuza ko rutanga amakuru na serivisi rusange. Muri 2017, UAE yatangije umujyi wa Dubai Business City, akarere ka mbere k’ubucuruzi bw’ubucuruzi bwa e-bucuruzi mu burasirazuba bwo hagati. Muri 2019, UAE yashinze akarere ka Dubai y'Amajyepfo E-ubucuruzi; Mu Kuboza 2023, guverinoma y’Abarabu yemeje Iteka rya Leta ryerekeye gukora ibikorwa by’ubucuruzi binyuze mu buryo bugezweho bw’ikoranabuhanga (E-ubucuruzi), itegeko rishya rya e-ubucuruzi rigamije gushimangira iterambere ry’ubukungu bwa e-bucuruzi binyuze mu iterambere ry’ikoranabuhanga rigezweho kandi rifite ubwenge ibikorwa remezo.
Muri 2017, guverinoma ya Misiri yatangije ingamba z’ubucuruzi bw’igihugu cya Egiputa ku bufatanye n’imiryango mpuzamahanga nka UNCTAD na Banki y’isi kugira ngo hashyizweho urwego n’inzira igamije iterambere ry’ubucuruzi muri iki gihugu. Muri 2020, guverinoma ya Misiri yatangije gahunda ya "Digital Egypt" igamije guteza imbere guverinoma ihinduka kandi igateza imbere iterambere rya serivisi z’ikoranabuhanga nka e-ubucuruzi, telemedisine ndetse n’uburezi bwa digitale. Ku rutonde rwa Banki y'Isi ku rutonde rwa 2022 rwa Guverinoma ya Digitale, Misiri yavuye kuri “Icyiciro B” igera ku rwego rwo hejuru cyane “Icyiciro A”, naho ku isi hose ku rutonde rw'ibipimo ngenderwaho bya Leta by’ubutasi bya Leta byazamutse biva ku mwanya wa 111 muri 2019 bigera kuri 65 mu 2022.
Hatewe inkunga n’inkunga nyinshi za politiki, igice kinini cy’ishoramari ryo gutangiza akarere ryinjiye mu bucuruzi bwa e-bucuruzi. Mu myaka yashize, UAE imaze kubona umubare munini wo guhuriza hamwe no kugura mu rwego rwa e-ubucuruzi mu myaka yashize, nko kuba Amazon yaguze urubuga rwa interineti rw’ubucuruzi rwa Suk ku madolari miliyoni 580, Uber yaguze urubuga rwa Karem rutwara imodoka kuri miliyari 3.1, hamwe n’Ubudage bw’ibiribwa mpuzamahanga n’ibiribwa byo kugura ibiribwa kugura urubuga rwo kugura no gutanga ibicuruzwa kuri interineti muri UAE ku madolari miliyoni 360. Mu 2022, Misiri yakiriye miliyoni 736 z'amadolari y'ishoramari mu gutangiza, 20% muri yo yagiye mu bucuruzi no mu bucuruzi.
Ubufatanye n'Ubushinwa buragenda burushaho kuba bwiza
Mu myaka yashize, Ubushinwa n’ibihugu byo mu burasirazuba bwo hagati byashimangiye itumanaho rya politiki, guhuza inganda n’ubufatanye mu ikoranabuhanga, kandi ubucuruzi bwa e-bucuruzi bwa Silk Road bwabaye ikintu gishya cyerekana ubufatanye bwiza bw’umuhanda n’umuhanda hagati y’impande zombi. Nko mu 2015, Ubushinwa bwambukiranya imipaka y’ubucuruzi bwambukiranya imipaka Xiyin bwinjiye ku isoko ryo mu burasirazuba bwo hagati, bushingiye ku buryo bunini bwa “small single fast reverse” hamwe n’inyungu mu makuru n’ikoranabuhanga, igipimo cy’isoko cyagutse vuba.
Jingdong yasinyanye amasezerano y’ubufatanye n’umushinga w’ubucuruzi w’ubucuruzi w’Abarabu witwa Namshi mu 2021 mu buryo bw '“ubufatanye bworoheje”, harimo no kugurisha ibicuruzwa bimwe na bimwe by’Abashinwa ku rubuga rwa Namshi, hamwe n’urubuga rwa Namshi kugira ngo bitange inkunga y’ibikoresho bya Jingdong, ububiko, ububiko, ibicuruzwa no gukora ibirimo. Aliexpress, ishami rya Alibaba Group, na Cainiao International Express yazamuye serivisi z’ibikoresho byambukiranya imipaka mu burasirazuba bwo hagati, naho TikTok ifite abakoresha miliyoni 27 mu burasirazuba bwo hagati, nayo yatangiye gushakisha ubucuruzi bwa e-bucuruzi aho.
Muri Mutarama 2022, Polar Rabbit Express yatangije ibikorwa byayo byihuse muri UAE no muri Arabiya Sawudite. Mu myaka irenga ibiri gusa, ikwirakwizwa ry’inkwavu ry’inkwavu ryageze ku butaka bwose bwa Arabiya Sawudite, kandi rishyiraho amateka y’ibicuruzwa birenga 100.000 ku munsi umwe, ibyo bikaba byaratumye habaho iterambere ry’ibikoresho byaho. Muri Gicurasi uyu mwaka, Polar Rabbit Express yatangaje ko miliyoni icumi z'amadolari y'Amerika yo kongera imari shingiro ya Polar Rabbit Arabiya Sawudite na Easy Capital hamwe na consortium yo mu burasirazuba bwo hagati yarangiye neza, kandi amafaranga azakoreshwa mu rwego rwo kurushaho kunoza ingamba z’isosiyete ikorera mu karere. mu burasirazuba bwo hagati. Li Jinji, washinze kandi akaba n'umufatanyabikorwa wa Yi Da Capital, yavuze ko iterambere ry’iterambere rya e-ubucuruzi mu burasirazuba bwo hagati ari rinini, ibicuruzwa by’Abashinwa bizwi cyane, kandi ibisubizo by’ubumenyi n’ikoranabuhanga byujuje ubuziranenge bitangwa n’inganda z’Ubushinwa bizafasha akarere karusheho kunoza urwego rw'ibikorwa remezo no gukoresha ibikoresho neza, no gufunga ubufatanye hagati y'impande zombi mu bucuruzi bwa e-bucuruzi.
Wang Xiaoyu, umushakashatsi wungirije mu kigo cy’ubushakashatsi mpuzamahanga cya kaminuza ya Fudan, yavuze ko urubuga rw’ubucuruzi rwa e-bucuruzi mu Bushinwa, imishinga y’ubucuruzi n’ubucuruzi n’ibikoresho by’ibikoresho byagize uruhare runini mu iterambere ry’ubucuruzi bwa e-bucuruzi mu burasirazuba bwo hagati, ndetse n’Ubushinwa fintech. amasosiyete kandi yemerewe guteza imbere kwishura kuri terefone hamwe na e-wallet ibisubizo muburasirazuba bwo hagati. Mu bihe biri imbere, Ubushinwa n'Uburasirazuba bwo Hagati bizagira amahirwe menshi y'ubufatanye mu bijyanye n '“imbuga nkoranyambaga +”, kwishura hakoreshejwe ikoranabuhanga, ibikoresho by’ubwenge, ibicuruzwa by’abagore ndetse n’ubucuruzi bwa e-bucuruzi, bizafasha Ubushinwa n’ibihugu byo mu burasirazuba bwo hagati kubaka. uburyo bwiza bwubukungu nubucuruzi byunguka inyungu.
Inkomoko y'ingingo: Buri munsi
Igihe cyo kohereza: Jun-25-2024